This Privacy Policy explains how ViaVerro collects, uses, and discloses personal data when you visit viaverro.com, use the contact form, or interact with consent and analytics tooling on the site.

This page was reviewed against the current repository implementation and is intended to describe the services that are actually configured on the site as of April 4, 2026.

1. Scope & Updates

This policy covers website delivery, bot protection, consent management, analytics, and contact-form processing for ViaVerro's marketing site. If ViaVerro changes the active vendor stack, the policy should be updated before the new service is relied on in production.

2. Information We Collect

Depending on how you interact with the site, ViaVerro may collect:

  • Information you provide directly: contact-form details such as name, email address, company, state, industry, location type, card-volume selections, payment stack selections, the problem category you choose, and any additional message you submit.
  • Usage and technical data: page views, page location, page title, referrer, browser type, device information, IP address, and related request metadata.
  • Consent and security data: consent preferences, Turnstile verification token data, and technical signals used to distinguish legitimate traffic from abuse.

3. How We Use Information

ViaVerro uses this information to:

  • Operate, deliver, and secure the website and its hosting environment.
  • Review, route, and respond to contact-form submissions.
  • Measure site usage and successful lead submissions using analytics tools.
  • Store and respect consent preferences for non-essential technologies.
  • Detect spam, bots, abuse, and suspicious submission activity.

ViaVerro uses iubenda to manage consent choices and to help block non-essential technologies until the relevant choice has been expressed. The current implementation also enables Google Consent Mode so Google Analytics can respond to the preference state captured through the consent tooling.

Some technologies are strictly necessary to deliver or protect the site, including core Cloudflare infrastructure and Turnstile for contact-form abuse prevention. Those features may still operate even if you decline non-essential analytics cookies.

You can change your cookie and consent preferences through the site's consent controls, and you can also use your browser settings to block or delete cookies. Doing so may affect how some parts of the site behave.

5. Third-Party Services

The following services are active in the current implementation:

Cloudflare

Provider: Cloudflare, Inc.

Purpose: Traffic delivery, hosting, distribution, caching, and security for the website and contact endpoint.

Personal Data processed:

  • IP address and request path
  • Browser, device, and request header metadata
  • Network, TLS, and security telemetry needed to serve and protect the site

Trackers:

  • Strictly necessary security or performance cookies and similar technologies may be used by Cloudflare depending on the edge features involved.

ViaVerro is deployed on Cloudflare Pages, and the contact submission endpoint runs on Cloudflare Pages Functions.

Because all traffic to the site passes through Cloudflare, Cloudflare receives and processes request data before content is returned to your browser.

References:

Cloudflare Turnstile

Provider: Cloudflare, Inc.

Purpose: Spam and bot protection for the contact form.

Personal Data processed:

  • IP address
  • Browser and device information
  • Security, challenge, and browser fingerprinting signals used to distinguish humans from automated traffic
  • Turnstile token and associated site/origin metadata

Trackers:

  • Security-related challenge signals and, depending on configuration, strictly necessary cookies or similar technologies.

Turnstile loads on the contact page only. A submission is not accepted unless the returned Turnstile token is verified server-side.

This means contact form submissions are screened for abuse before ViaVerro processes the message.

References:

iubenda Privacy Controls and Cookie Solution

Provider: iubenda s.r.l.

Purpose: Consent management, prior blocking of non-essential scripts, and consent record handling.

Personal Data processed:

  • Consent choices and preference state
  • Consent timestamp and policy configuration identifiers
  • Technical identifiers used to remember privacy choices
  • Language and banner configuration metadata

Trackers:

  • Consent and preference cookies or similar client-side storage used to remember privacy choices.

ViaVerro loads iubenda scripts in the document head to present the consent banner and to keep consent-dependent behavior consistent across the site.

The current configuration enables Google Consent Mode so Google Analytics can respect the choices expressed through the banner.

References:

Google Analytics 4

Provider: Google LLC / Google Ireland Limited

Purpose: Analytics and measurement of site usage and successful contact-form conversions.

Personal Data processed:

  • Page views and engagement events
  • Pseudonymous analytics identifiers and analytics cookies, subject to consent
  • Browser, device, referrer, and page metadata
  • Successful lead-submission event data such as page location and page title
  • IP-derived approximate location; Google states that IP addresses are used at collection time and discarded before logging

Trackers:

  • Analytics cookies and similar identifiers, subject to the consent choices you express through the site.

ViaVerro loads the Google tag for Google Analytics 4 and uses it to measure page usage and a successful contact-form `generate_lead` event.

The current codebase does not load a Google Ads identifier (`AW-...`), DoubleClick remarketing tags, or dedicated Google Ads conversion calls.

References:

Mail Room @ Ruphware / Zoho SMTP

Provider: Ruphware / Zoho Corporation Pvt. Ltd.

Purpose: Email delivery for contact-form submissions.

Personal Data processed:

  • Contact-form details you choose to submit, including name, email, company, state, industry, location type, payment-stack details, and any free-text message
  • Reply-to email address and message metadata needed to queue, relay, and deliver the email

Trackers:

  • No mail-delivery tracker is loaded in your browser by this site; the transfer happens server-side only after form submission.

If you submit the contact form successfully, ViaVerro sends the submission to Mail Room @ Ruphware, a Ruphware-operated delivery service hosted at `mailroom.ruphware.com`.

Mail Room records delivery state in Cloudflare-managed storage and relays the message through Zoho SMTP to ViaVerro's configured contact inbox only after a valid, verified form submission.

References:

6. Services Not Currently Active

Earlier audit notes referenced Google Ads conversion tracking and Google Ads remarketing. The current repository was checked for those integrations on April 4, 2026, and the results below reflect what is and is not actually configured in source.

Provider: Google LLC / Google Ireland Limited

Purpose: Advertising conversion measurement.

A source audit on March 12, 2026 did not find a Google Ads identifier (`AW-...`), Google Ads conversion event calls, or other dedicated Google Ads conversion tags in this repository. This service is not treated as active on the current implementation.

References if this changes in the future:

Provider: Google LLC / Google Ireland Limited

Purpose: Remarketing and behavioral advertising.

The same source audit did not find DoubleClick remarketing tags, Google Ads remarketing scripts, or other advertising identifiers tied to remarketing audiences. This service is not treated as active on the current implementation.

References if this changes in the future:

7. Your Rights & Choices

Depending on applicable law, you may have rights to:

  • Request access to the personal data ViaVerro holds about you.
  • Request correction or deletion of inaccurate or unnecessary data.
  • Object to or restrict certain processing activities.
  • Withdraw consent for non-essential trackers by updating your consent preferences.

ViaVerro will evaluate privacy requests in light of the role it plays for the relevant data, the purpose of the processing, and applicable legal obligations.

8. Contact Us

If you have questions about this Privacy Policy or want to make a privacy-related request, contact ViaVerro at inquiries@viaverro.com.